The Story of Luxury Products and the (Broken) Promise of Superior Product Quality in a World of Prestige for the Masses

• المؤلف الرئيسي: CALBOLI, Irene
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2015
• الموضوعات: luxury trademarks; trademark protection; trademark infringement; trademark dilution; luxury industry; anti-dilution protection; Intellectual Property Law; International Trade Law; Law and Society
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/sol_research/1603; https://search.library.smu.edu.sg/discovery/fulldisplay?docid=alma99113261002601&context=L&vid=65SMU_INST:SMU_NUI&lang=en&search_scope=Everything&adaptor=Local%20Search%20Engine&tab=Everything&query=any,contains,The%20Luxury%20Economy%20and%20Intellectual%20Property:%20Critical%20Reflections&offset=0

This chapter examines the legal protection of luxury trademarks. These marks are often protected not only against trademark infringement, but also against trademark dilution because they are considered to be famous marks. More specifically, the chapter addresses the relationship between this protect...