The Case for a Limited Protection of Trademark Merchandising
Since its judicial creation in the 1970s, strong controversy has surrounded the practice of trademark merchandising. Trademark scholars have generally opposed merchandising rights because of the departure from the traditional interpretation of trademark law—protecting consumers and market competitio...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Online Access: | https://ink.library.smu.edu.sg/sol_research/1715 https://ink.library.smu.edu.sg/context/sol_research/article/3667/viewcontent/P_ID_53243_LimitedProtection.pdf |
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| Institution: | Singapore Management University |
| Language: | English |