Chocolate, fashion, toys and cabs: The misunderstood distinctiveness of non-traditional trademarks
What do Cadbury, Toblerone and Kit-Kat chocolates, the Rubik’s Cube and Lego mini-figurine toys, Louboutin shoes, Bottega Veneta bags and London Taxi Company cabs all have in common? These products have been, along with several others, protagonists of the rising trend of registering shapes and other...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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| Online Access: | https://ink.library.smu.edu.sg/sol_research/2590 https://ink.library.smu.edu.sg/context/sol_research/article/4548/viewcontent/Chocolate_Trademarks_2018_afv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
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