Battle for undecided voters in Hougang

• Main Author: EUGENE, Tan K. B.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Asian Studies; Election Law; Social Influence and Political Communication
• Online Access: https://ink.library.smu.edu.sg/sol_research/3771; https://ink.library.smu.edu.sg/context/sol_research/article/5729/viewcontent/TODAY_20120523_1.pdf
• Institution: Singapore Management University

SMU Assistant Professor and NMP Eugene Tan commented on the battle for undecided voters in Hougang prior to the by-election this Saturday. He wrote that the political stakes are not so high in this by-election. Although the WP has more to lose this round, the stakes are calibrated differently in their first head-to-head contest since GE2011, and the parties must remember that this by-election is but a "battle" only. Instead, the PAP and WP would do well to stay focused on acquitting themselves well in the long haul before the next General Election. The priority for both parties is to not lose the "war" for the hearts and minds of Singaporean voters.