The Positivity and Negativity of American Iconicity: How to Manipulate Hot and Cool Responses Towards American Iconic Brands?
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Institutional Knowledge at Singapore Management University
2010
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| Online Access: | https://ink.library.smu.edu.sg/soss_research/807 |
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sg-smu-ink.soss_research-18062010-08-31T09:30:04Z The Positivity and Negativity of American Iconicity: How to Manipulate Hot and Cool Responses Towards American Iconic Brands? Kwan, L. CHIU, Chi-Yue LEUNG, Angela K.-Y. 2010-01-28T08:00:00Z text https://ink.library.smu.edu.sg/soss_research/807 Research Collection School of Social Sciences eng Institutional Knowledge at Singapore Management University Personality and Social Contexts |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Personality and Social Contexts |
| spellingShingle |
Personality and Social Contexts Kwan, L. CHIU, Chi-Yue LEUNG, Angela K.-Y. The Positivity and Negativity of American Iconicity: How to Manipulate Hot and Cool Responses Towards American Iconic Brands? |
| format |
text |
| author |
Kwan, L. CHIU, Chi-Yue LEUNG, Angela K.-Y. |
| author_facet |
Kwan, L. CHIU, Chi-Yue LEUNG, Angela K.-Y. |
| author_sort |
Kwan, L. |
| title |
The Positivity and Negativity of American Iconicity: How to Manipulate Hot and Cool Responses Towards American Iconic Brands? |
| title_short |
The Positivity and Negativity of American Iconicity: How to Manipulate Hot and Cool Responses Towards American Iconic Brands? |
| title_full |
The Positivity and Negativity of American Iconicity: How to Manipulate Hot and Cool Responses Towards American Iconic Brands? |
| title_fullStr |
The Positivity and Negativity of American Iconicity: How to Manipulate Hot and Cool Responses Towards American Iconic Brands? |
| title_full_unstemmed |
The Positivity and Negativity of American Iconicity: How to Manipulate Hot and Cool Responses Towards American Iconic Brands? |
| title_sort |
positivity and negativity of american iconicity: how to manipulate hot and cool responses towards american iconic brands? |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2010 |
| url |
https://ink.library.smu.edu.sg/soss_research/807 |
| _version_ |
1770568259031007232 |