How does Facebook Browsing Affect Self-awareness and Social Well-being: The Role of Narcissism

• Main Authors: QIU, Lin, LIN, Han, LEUNG, Angela K. Y.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Psychology; Applied computing; Facebook; Social networking; self-awareness; narcissism; well-being; Communication; Social Media; Social Psychology
• Online Access: https://ink.library.smu.edu.sg/soss_research/1025; https://ink.library.smu.edu.sg/context/soss_research/article/2281/viewcontent/Facebook_Naccissism_2010.pdf
• Institution: Singapore Management University

Social networking sites such as Facebook have become extremely popular recently. In this research, we studied how Facebook browsing affects self-awareness and social well-being. Our results show that after Facebook browsing, individuals high in narcissism raised their public self-awareness while those low in narcissism reduced their public self-awareness. We also found that individuals low in narcissism perceived their friends' lives to be better than their own and consequently experienced negative social well-being and emotion. However, this effect did not occur for individuals high in narcissism.