Cash in Hand, Want Better Looking Mate: Significant Resource Cues Raise Reported Mating Standards in Men

• Main Authors: YONG, Jose C., LI, Norman P.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Evolutionary psychology; Sex differences; Mate preferences; Mating; Mating standards; Money; Priming; Resource cues; Gender and Sexuality; Personality and Social Contexts; Social Psychology
• Online Access: https://ink.library.smu.edu.sg/soss_research/1052; https://ink.library.smu.edu.sg/context/soss_research/article/2308/viewcontent/Cash_in_hand_av.pdf
• Institution: Singapore Management University

Resources are a cardinal component of male mate value in the sexual exchange between men and women. Inspired by theories and research suggesting a link between mating and resource constructs as well as studies linking money and valuations of others, the current study tests the hypothesis that cues to resource availability may lead to higher mating standards for men, but not women. Participants were exposed to either stacks of paper, a small sum of money (104 Singapore dollars ~USD$84), or a large sum of money (2600 Singapore dollars ~USD$2100). Consistent with the hypothesis, after male – but not female – participants handled a large sum of money, they raised their minimum requirements for a date. We discuss how the results are consistent with an evolutionary perspective on mating and how future research can further investigate environmentally contingent self-assessments and strategies.