Priming Bush (vs. Obama) Increases Liking of American Brands: The Role of Intersubjectively Important Values
Past research has shown that exposure to cultural symbols can influence personal preferences. The present research extends this finding by showing that cultural symbols acquire their cultural significance in part through their associations with intersubjectively important values—values that are perc...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soss_research/1422 https://ink.library.smu.edu.sg/context/soss_research/article/2678/viewcontent/Priming_Bush_vs_Obama_American_brands_2014.pdf |
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| Institution: | Singapore Management University |
| Language: | English |