Increasing innovation through identity integration.

• Main Authors: CHENG, Chi-Ying, SANCHEZ-BURKS, Jeffrey, LEE, Fiona
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2007
• Subjects: Creativity; Social Identity; Identity Integration; Multiple Identities; Creative Cognition; Bicultural; Invention; Innovation.; Social and Behavioral Sciences; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/soss_research/2139; https://ink.library.smu.edu.sg/context/soss_research/article/3396/viewcontent/increasing_innovation.pdf
• Institution: Singapore Management University

Innovation involves bridging existing knowledge systems from different areas. We propose that individuals who can integrate multiple social identities are better at combining knowledge systems associated with each identity, and thus exhibit higher levels of innovation. Three studies, each probing di...