Judgments of interpersonal warmth predict class-based differences in political candidate support
The present research examines how warmth communications shape classbased patterns of political candidate support. Drawing on theory and evidence that lower-class individuals are more attuned to others, we predicted that, relative to upper-class individuals, they will modulate their trust and support...
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sg-smu-ink.soss_research-39672020-06-25T02:02:27Z Judgments of interpersonal warmth predict class-based differences in political candidate support TAN, Jacinth J. X. KRAUS, Michael W. The present research examines how warmth communications shape classbased patterns of political candidate support. Drawing on theory and evidence that lower-class individuals are more attuned to others, we predicted that, relative to upper-class individuals, they will modulate their trust and support in response to communications of warmth generated by and about political figures. In Experiment 1, lower-class compared to upper-class participants reported less trust and support for a political candidate who communicated his warmth in a campaign video, while no class differences emerged when he communicated competence or hostility to an opponent instead. In Experiment 2, lower-class compared to upper-class participants reported greater trust and support for a political figure whose warmth was communicated by a lower-class member, but no class difference emerged when the same communication was by an upper-class member. Implications for eliciting trust through warmth communication in cross-class interactions are discussed. 2018-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/soss_research/2710 info:doi/10.1521/soco.2018.36.1.106 https://ink.library.smu.edu.sg/context/soss_research/article/3967/viewcontent/Tan_Kraus_2018_av.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School of Social Sciences eng Institutional Knowledge at Singapore Management University social class socioeconomic status person perception Applied Behavior Analysis Personality and Social Contexts Politics and Social Change Social Psychology |
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social class socioeconomic status person perception Applied Behavior Analysis Personality and Social Contexts Politics and Social Change Social Psychology TAN, Jacinth J. X. KRAUS, Michael W. Judgments of interpersonal warmth predict class-based differences in political candidate support |
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The present research examines how warmth communications shape classbased patterns of political candidate support. Drawing on theory and evidence that lower-class individuals are more attuned to others, we predicted that, relative to upper-class individuals, they will modulate their trust and support in response to communications of warmth generated by and about political figures. In Experiment 1, lower-class compared to upper-class participants reported less trust and support for a political candidate who communicated his warmth in a campaign video, while no class differences emerged when he communicated competence or hostility to an opponent instead. In Experiment 2, lower-class compared to upper-class participants reported greater trust and support for a political figure whose warmth was communicated by a lower-class member, but no class difference emerged when the same communication was by an upper-class member. Implications for eliciting trust through warmth communication in cross-class interactions are discussed. |
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text |
author |
TAN, Jacinth J. X. KRAUS, Michael W. |
author_facet |
TAN, Jacinth J. X. KRAUS, Michael W. |
author_sort |
TAN, Jacinth J. X. |
title |
Judgments of interpersonal warmth predict class-based differences in political candidate support |
title_short |
Judgments of interpersonal warmth predict class-based differences in political candidate support |
title_full |
Judgments of interpersonal warmth predict class-based differences in political candidate support |
title_fullStr |
Judgments of interpersonal warmth predict class-based differences in political candidate support |
title_full_unstemmed |
Judgments of interpersonal warmth predict class-based differences in political candidate support |
title_sort |
judgments of interpersonal warmth predict class-based differences in political candidate support |
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Institutional Knowledge at Singapore Management University |
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2018 |
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https://ink.library.smu.edu.sg/soss_research/2710 https://ink.library.smu.edu.sg/context/soss_research/article/3967/viewcontent/Tan_Kraus_2018_av.pdf |
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