What are the most powerful predictors of charitable giving to victims of typhoon Haiyan: Prosocial traits, socio-demographic variables, or eye cues?

• Main Authors: MANESI, Zoi, Van Lange, Paul A. M., Van Doesum, Niels J., Pollet, Thomas V.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: Charitable giving; Eye images; Education; Prosocial personality; Natural disaster; Applied Behavior Analysis; Social Psychology
• Online Access: https://ink.library.smu.edu.sg/soss_research/2889; https://ink.library.smu.edu.sg/context/soss_research/article/4146/viewcontent/What_are_the_most_powerful_predictors_of_charitable_giving_to_victims_of_typhoon_Haiyan.pdf
• Institution: Singapore Management University

Major natural disasters often prompt charities to start rallying for extra donations. However, little is known about which variables predict disaster donations most strongly. Here we focused on donations to victims of typhoon Haiyan in the Philippines (2013). A multifaceted approach combined three p...