Sweet love: The effects of sweet taste experience on romantic perceptions
Terms of endearment such as sweetie, honey, and sugar are commonly used in the context of describing romantic partners. This article explores how a relatively subtle manipulation, namely taste sensations, might influence romantic perceptions of a nonestablished relationship. Consistent with predicti...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soss_research/3424 https://ink.library.smu.edu.sg/context/soss_research/article/4681/viewcontent/0265407514554512.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Terms of endearment such as sweetie, honey, and sugar are commonly used in the context of describing romantic partners. This article explores how a relatively subtle manipulation, namely taste sensations, might influence romantic perceptions of a nonestablished relationship. Consistent with predictions, results from Studies 1 and 2 (n = 280) showed that participants evaluated a hypothetical relationship, but not an existing relationship, more favorably when exposed to sweet taste compared to non-sweet taste control. Study 3 (n = 142) further showed that participants indicated greater interest in initiating a relationship with a potential partner when exposed to sweet taste, as compared to control participants. Implications for the role of sweet taste experiences in attraction and relationship initiation are discussed. |
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