Old minds, new marketplaces: How evolved psychological mechanisms trigger mismatched food preferences

• Main Authors: FOLWARCZNY, Michal, OTTERBRING, Tobias, SIGURDSSON, Valdimar, TAN, Lynn K. L., LI, Norman P.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: consumer behavior; evolutionary mismatch; food preferences; food marketing; Applied Behavior Analysis; Social Psychology; Social Psychology and Interaction
• Online Access: https://ink.library.smu.edu.sg/soss_research/3579; https://ink.library.smu.edu.sg/context/soss_research/article/4837/viewcontent/OldMinds_NewMarketplaces_sv.pdf
• Institution: Singapore Management University

Principally due to unhealthy food choices, almost half of adults worldwide are overweight or obese. Current food retail practices bear some responsibility for such public health issues. We argue that numerous attempts to promote healthy eating have been unsuccessful due to the failure to account for...