Is common behavior considered moral? The role of perceived others' motives in moral norm inferences and motivation about environmental behavior

• Main Authors: EOM, Kimin, CHOY, Bryan Kwok Cheng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2025
• Subjects: Moral perceptions; Pro-environmental behavior; Social norms; Sustainability; Experimental Analysis of Behavior; Social Psychology
• Online Access: https://ink.library.smu.edu.sg/soss_research/4060; https://ink.library.smu.edu.sg/context/soss_research/article/5318/viewcontent/CommonBehavior_Moral_pvoa_cc_by.pdf
• Institution: Singapore Management University

The present research examines how inferences about moral norms from descriptive norms change by perceptions of others' motives in the context of environmental behavior. When individuals think that many others engage in an environmental behavior (e.g., water and energy conservation) for prosocia...