ทัศนคติของพนักงานธนาคารเพื่อคนไทยสำนักงานใหญ่ ต่อการเข้าร่วมโครงการการจัดการความรู้

• Main Author: รัชดาพร พุฒคำ
• Other Authors: อาจารย์ ดร. นฤมล กิมภากรณ์
• Format: Independent Study
• Language: Thai
• Published: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่ 2017
• Subjects: พนักงานธนาคาร; การบริหารองค์ความรู้
• Online Access: http://cmuir.cmu.ac.th/jspui/handle/6653943832/39904
• Institution: Chiang Mai University

The objective of this independent study was to study the attitude of Thai people bank employees, headquarter officer, towards participation in knowledge management program. The samples, KM Facilitator, were collected by 132 questionnaires from 3 departments in headquarter officer, Credit Service Fulfillment Department, Unsecured Credit and Merchant Product Service Fulfillment Department and Cash and Payment Processing Department, and analyzed by descriptive statistics namely frequency, percentage, mean, F-Test and Regression Test. The result was found as follow The most of the samples were female, more than 45 years old, graduated in master’s degree and job position between assistant unit managers to unit manager, their working experience in Thai People Bank more than 10 years. The attitude of Thai people bank, headquarter officer, towards participation in knowledge management program for cognitive component is understands level. The most understanding was knowledge management program can prevent knowledge loss from Re-Organization structure. For affective component in element of knowledge management, this research found that the overall satisfaction of employees in element of knowledge management was middle level. The most satisfaction in element of knowledge management was information technology, the second was knowledge management process and the third was people element. For detail of element of knowledge management, the most satisfaction was executive management is interested in employee requirement for knowledge management program For behavioral component, this research found that the activity trend of employee in knowledge management program was action sometimes and the most activity do in knowledge management program was doing align with Thai People Bank process. On the other hand, the overall satisfaction of Thai People Bank employees separate by key success factor of knowledge management was middle level, the most satisfaction that separate by key success factor in knowledge management was link to economics and industry values and trend of behavior in link to economics and industry values was most effect to the understanding level of knowledge management program. In additional, the trend of behavior in Knowledge-Oriented Culture was most effect to the satisfaction of people and knowledge management process in knowledge management program. Finally, the trend of behavior in Nontrivial Motivation Aids was most effect to the satisfaction of information technology in knowledge management program.