การออกแบบและพัฒนาบรรจุภัณฑ์สำหรับน้ำหอมแห้งโดยเทคนิคการกระจายหน้าที่เชิงคุณภาพ

• Main Author: ชลลดา พิพัฒน์สาครชัย
• Other Authors: รองศาสตราจารย์ อิสรา ธีระวัฒน์สกุล
• Format: Independent Study
• Language: Thai
• Published: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่ 2017
• Subjects: บรรจุภัณฑ์
• Online Access: http://cmuir.cmu.ac.th/jspui/handle/6653943832/40024
• Institution: Chiang Mai University

The objective of this independent study applies QFD: Quality Function Deployment technique, phase 1 to use in designing and development of the special version of the perfume packaging that is belong to Chevast Lanna Limited Partnership to determine the form of packaging in customer satisfaction. In the process of studying was made to translate the sound requirements of the customer (Voice of Customer) as the technical information that can measure customer satisfaction and target each customer satisfaction. The target value to be used as guidelines for the design and development of packaging formats, and as a result operations found that the designing and development of the perfume packaging using Quality Function Deployment techniques, the result is satisfactory. The results obtained by the respondent is satisfied per the packaging has been redesigned increased when compared to the original format packaging such as colors using in packaging were increased from original to 7.33%, 6.25%, the size of the packaging, the appearance of 5.44%, packaging materials used in packaging 7.75%, 6.13% packaging images and ease of use up to 13%, of the results that have been made, the average increase in the overall percentage up to 45.9%. You will see how to apply the application of QFD into in design can help SMEs in this practitioner development, packaging and the product.