Sustaining Thai SMEs through perceived benefits and happiness

© 2017, © Emerald Publishing Limited. Purpose: This paper aims to examine the relationship between stakeholders’ perceived benefits and happiness of small and medium-sized enterprises (SMEs) that follow Thai’s corporate sustainability practices, called sufficiency economy, and their impact on stakeh...

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Main Authors: Winit W., Kantabutra S.
Format: Journal
Published: 2017
Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85020694731&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/41025
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Institution: Chiang Mai University
id th-cmuir.6653943832-41025
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spelling th-cmuir.6653943832-410252017-09-28T04:15:10Z Sustaining Thai SMEs through perceived benefits and happiness Winit W. Kantabutra S. © 2017, © Emerald Publishing Limited. Purpose: This paper aims to examine the relationship between stakeholders’ perceived benefits and happiness of small and medium-sized enterprises (SMEs) that follow Thai’s corporate sustainability practices, called sufficiency economy, and their impact on stakeholder–company relationship quality and firm performance outcomes. Design/methodology/approach: Derived from the literature, a structural model, expressing the relationship between stakeholders’ perceived benefits and happiness of SMEs and their impact on stakeholder–company relationship quality and firm performance outcomes, was developed. A questionnaire survey was conducted with 636 stakeholders from sufficiency economy SMEs in Thailand. Structural equation modeling was used to test the model. Findings: Results indicate that utilitarian benefits, and hedonic and eudaimonic happiness impact enhanced stakeholder–company relationship quality with the firm to varying degrees. Different levels of relationship quality also impact perceived corporate reputation and perceived brand equity differently. Originality/value: This study is among the first that identifies the positive impact of happiness on corporate sustainability performance. 2017-09-28T04:15:10Z 2017-09-28T04:15:10Z 2017-01-01 Journal 20408269 2-s2.0-85020694731 10.1108/MRR-04-2016-0083 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85020694731&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/41025
institution Chiang Mai University
building Chiang Mai University Library
country Thailand
collection CMU Intellectual Repository
description © 2017, © Emerald Publishing Limited. Purpose: This paper aims to examine the relationship between stakeholders’ perceived benefits and happiness of small and medium-sized enterprises (SMEs) that follow Thai’s corporate sustainability practices, called sufficiency economy, and their impact on stakeholder–company relationship quality and firm performance outcomes. Design/methodology/approach: Derived from the literature, a structural model, expressing the relationship between stakeholders’ perceived benefits and happiness of SMEs and their impact on stakeholder–company relationship quality and firm performance outcomes, was developed. A questionnaire survey was conducted with 636 stakeholders from sufficiency economy SMEs in Thailand. Structural equation modeling was used to test the model. Findings: Results indicate that utilitarian benefits, and hedonic and eudaimonic happiness impact enhanced stakeholder–company relationship quality with the firm to varying degrees. Different levels of relationship quality also impact perceived corporate reputation and perceived brand equity differently. Originality/value: This study is among the first that identifies the positive impact of happiness on corporate sustainability performance.
format Journal
author Winit W.
Kantabutra S.
spellingShingle Winit W.
Kantabutra S.
Sustaining Thai SMEs through perceived benefits and happiness
author_facet Winit W.
Kantabutra S.
author_sort Winit W.
title Sustaining Thai SMEs through perceived benefits and happiness
title_short Sustaining Thai SMEs through perceived benefits and happiness
title_full Sustaining Thai SMEs through perceived benefits and happiness
title_fullStr Sustaining Thai SMEs through perceived benefits and happiness
title_full_unstemmed Sustaining Thai SMEs through perceived benefits and happiness
title_sort sustaining thai smes through perceived benefits and happiness
publishDate 2017
url https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85020694731&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/41025
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