Purple rice dessert product development by Quality Function Deployment technique and Mood Consumption concept

© 2015 IEEE. Purple rice has been used for generations among northern Thai people as part of ancient wisdom in agricultural nutrition and primitive medical treatment. The objective of this research is to develop purple rice dessert products to satisfy customer requirements and to generally add value...

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Bibliographic Details
Main Authors: Wattanutchariya W., Krutasood P.
Format: Conference Proceeding
Published: 2017
Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84962010130&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/42146
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Institution: Chiang Mai University