Analysing industry clustering to develop competitive advantage for Wualai silver handicraft

Analysing industry clustering to develop competitive advantage for Wualai silver handicraft

© Springer-Verlag Berlin Heidelberg 2015. The Wualai community of Northern Thailand represents important intellectual and social capital and their silver handicraft products are desirable tourist souvenirs within Chiang Mai Province. This community has been in danger of losing this social and intell...

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Main Author: Khanita Tumphasuwan
Format: Book Series
Published: 2018
Subjects:
Agricultural and Biological Sciences
Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84946015292&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/44424
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Institution: Chiang Mai University
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spelling th-cmuir.6653943832-444242018-04-25T07:51:16Z Analysing industry clustering to develop competitive advantage for Wualai silver handicraft Khanita Tumphasuwan Agricultural and Biological Sciences © Springer-Verlag Berlin Heidelberg 2015. The Wualai community of Northern Thailand represents important intellectual and social capital and their silver handicraft products are desirable tourist souvenirs within Chiang Mai Province. This community has been in danger of losing this social and intellectual capital due to apply an improper tool, the Scottish Enterprise model of clustering. This research aims to analyse and increase its competitive advantages for preventing the loss of social and intellectual capital. To improve the Wualai’s competitive advantage, analysis is undertaken using a Porterian cluster approach, including the diamond model, five forces model and cluster mapping. Research results suggest that utilizing the community’s Buddhist beliefs can foster collaboration between community members and is the only way to improve cluster effectiveness, increase competitive advantage, and in turn conserve the Wualai community. 2018-01-24T04:42:38Z 2018-01-24T04:42:38Z 2015-01-01 Book Series 18761119 18761100 2-s2.0-84946015292 10.1007/978-3-662-47200-2_21 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84946015292&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/44424
institution Chiang Mai University
building Chiang Mai University Library
country Thailand
collection CMU Intellectual Repository
topic Agricultural and Biological Sciences
spellingShingle Agricultural and Biological Sciences
Khanita Tumphasuwan
Analysing industry clustering to develop competitive advantage for Wualai silver handicraft
description © Springer-Verlag Berlin Heidelberg 2015. The Wualai community of Northern Thailand represents important intellectual and social capital and their silver handicraft products are desirable tourist souvenirs within Chiang Mai Province. This community has been in danger of losing this social and intellectual capital due to apply an improper tool, the Scottish Enterprise model of clustering. This research aims to analyse and increase its competitive advantages for preventing the loss of social and intellectual capital. To improve the Wualai’s competitive advantage, analysis is undertaken using a Porterian cluster approach, including the diamond model, five forces model and cluster mapping. Research results suggest that utilizing the community’s Buddhist beliefs can foster collaboration between community members and is the only way to improve cluster effectiveness, increase competitive advantage, and in turn conserve the Wualai community.
format Book Series
author Khanita Tumphasuwan
author_facet Khanita Tumphasuwan
author_sort Khanita Tumphasuwan
title Analysing industry clustering to develop competitive advantage for Wualai silver handicraft
title_short Analysing industry clustering to develop competitive advantage for Wualai silver handicraft
title_full Analysing industry clustering to develop competitive advantage for Wualai silver handicraft
title_fullStr Analysing industry clustering to develop competitive advantage for Wualai silver handicraft
title_full_unstemmed Analysing industry clustering to develop competitive advantage for Wualai silver handicraft
title_sort analysing industry clustering to develop competitive advantage for wualai silver handicraft
publishDate 2018
url https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84946015292&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/44424
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