Processed parboiled-rice product development using HoQ technique

This study presented the process of new product development for processed parboiled-rice product using the concept of House of Quality (HoQ) from Quality Function Deployment (QFD) technique. The main tasks were Voice of Customer (VOC) surveying and HoQ development. From VOC, the form of new product...

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Bibliographic Details
Main Authors: Chompoonoot Kasemset, Nopparat Kumpong, Wassanai Wattanutchariya
Format: Book Series
Published: 2018
Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84901503787&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/45267
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Institution: Chiang Mai University
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