การถอดบทเรียนคุณลักษณะของผู้ประกอบการที่ประสบความสำเร็จของกลุ่มผู้ผลิตเมล็ดพันธุ์ข้าวบ้านหม้อ จังหวัดเชียงใหม่

• Main Author: สิทธิพงษ์ ยิ่งงามแก้ว
• Other Authors: พิชญลักษณ์ พิชญกุล
• Format: Independent Study
• Language: Thai
• Published: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่ 2018
• Subjects: การถอดบทเรียน; ผู้ประกอบการ; เมล็ดพันธุ์ข้าวบ้านหม้อ
• Online Access: http://cmuir.cmu.ac.th/jspui/handle/6653943832/46118
• Institution: Chiang Mai University

This research aims to analyze the results from experiential learning process about Characteristics of successful entrepreneur of Ban Mor rice seed producer group, Chiang Mai province. It studied the way farmers cultivated their rice to produce good quality rice seeds, which then went on to win the second prize for Excellent Rice Seed Producing Group in 2010 and also came third in 2012. To achieve this, farmers must have the ability to learn from experienced and successful farmers because obviously, to produce good quality rice seeds there are some difficulties and problems that affect to the quality of rice seeds. The observer used the ideas from experiential learning process, the five concepts of characters for traders which were combined as a conceptual framework. Contains The initiative group operations, The ability to manage the group, The participation of member the group, The stability and economic base of the group and The activities of public environmental benefits. This study used in-depth questionnaire as a method to collect data. The three selected farmers were Mr. Ummeuang Arthit, the president of rice seed producer group from Ban Mor, Mr. Intorn Narata, the vice president of the group and Mr. Suthat Pothawong, the public relation officer. They are selected because all of the three were the founders of the group. All the samples had great experienced in this field. Data was collected as the descriptive statistic. The findings revealed that the members of the group can achieve their objectives by learning from specialists, the group and the project because it was the integrated learning. Data collection was obtained through focus groups. All these factors could create the learning styles to the members of the group. In the short-term it would lead the members to reform their working style. In the medium-term it would make the members feel more confidence and could face the problems without fear. They also help to develop the better operations. In the long-term they would help to create better and more efficient working prototype. To understand the system of working issues and the ability to manage and handle the group which was the most important factors in this study. In order to be a good leader, there is a need to have good management skill, good strategy planning with supervision, be able to select the efficient staff, have clear division of responsibilities along with leadership characteristics and have knowledge management principles and be able to multitask when dealing with multi-level people. The suggestions to the farmers in price volatility period was it is necessary to always be alerted in order to expand a field of knowledge in order in order to handle the varieties of rice seeds operation to find the best performance for both management and operation sectors. In addition to being able to increase the quality and the quantity of the rice seeds in order to increase yields among small holder rice farmers. The farmers must also be ready for any situations that might happen in the future including solve the major problem which was the admixture of the seeds which would lead to poor quality of rice seeds and face the low prices in the market. Therefore, the farmers and members in the group should always improve themselves by setting up meetings and discuss problems and find solutions together to emphasize and build awareness of the importance of genetically pure and good quality rice seeds.