ความพึงพอใจของผู้แทนเวชภัณฑ์ต่อปัจจัยจูงใจในการทำงานของบริษัท เฟรเซนีอุส คาบี (ไทยแลนด์) จำกัด

• Main Author: ชัยรัตน์ ละพรม
• Other Authors: สิริเกียรติ รัชชุศานติ
• Format: Independent Study
• Language: Thai
• Published: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่ 2018
• Subjects: ความพึงพอใจ; ผู้แทนเวชภัณฑ์; บริษัท เฟรเซนีอุส คาบี (ไทยแลนด์) จำกัด
• Online Access: http://cmuir.cmu.ac.th/jspui/handle/6653943832/46137
• Institution: Chiang Mai University

This study aimed to study the satisfaction of medical representatives towards motivation factors of Fresenius Kabi (Thailand) Limited. The data collection was done through the use of questionnaires giving to 75 medical representatives. The study was based on Herzberg’s Two Factor Theory, motivation factors. and maintenance factors. The data were analyzed by descriptive statistics in terms of frequency, percentage and mean. The results of this study revealed that most respondents were 26-30 years old married female with a bachelor degree. Their working duration with the company was more than 5 years. They earned 40,000 – 60,000 baths of salary and graduated from Health Science Program. The respondents ranked the importance of the motivation factors at high level. The sub factors were the work itself, recognition, achievement, responsibilities, and the advancement and growth, respectively. The respondents ranked the importance of the Maintenance factors at high level. The sub- factors were opportunity for advancement, interpersonal relation with superiors, personal life, working condition, status, salary and benefits, policy and administration, supervision, job security, and interpersonal relation with peers factors, respectively.