Inferring social influence in transport mode choice using mobile phone data

• Main Authors: Santi Phithakkitnukoon, Titipat Sukhvibul, Merkebe Demissie, Zbigniew Smoreda, Juggapong Natwichai, Carlos Bento
• Format: Journal
• Published: 2018
• Subjects: Mathematics; Agricultural and Biological Sciences; Arts and Humanities
• Online Access: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85020521512&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/46626
• Institution: Chiang Mai University

© 2017, The Author(s). A longitudinal mobile phone data that include both location and communication logs is analyzed to infer social influence in terms of ego-network effect in the commute mode choice. The results show that person’s strong ties are more important to determine if driving is the pers...