Service brand equity and employee brand commitment
Purpose: The aims of this article are to measure the brand equity of service firms (luxury hotels) using a customer perspective, to identify factors that predict customers' brands relationships and to explore the links between service brand equity and employee brand commitment Design/methodolog...
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| Main Authors: | , |
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| Format: | Journal |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=77955084971&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/50627 |
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| Institution: | Chiang Mai University |