Analysing industry clustering to develop competitive advantage for Wualai silver handicraft

© Springer-Verlag Berlin Heidelberg 2015. The Wualai community of Northern Thailand represents important intellectual and social capital and their silver handicraft products are desirable tourist souvenirs within Chiang Mai Province. This community has been in danger of losing this social and intell...

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Bibliographic Details
Main Author:	Khanita Tumphasuwan
Format:	Book Series
Published:	2018
Subjects:	Engineering
Online Access:	https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84946015292&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/54502
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Institution:	Chiang Mai University

id	th-cmuir.6653943832-54502
record_format	dspace
spelling	th-cmuir.6653943832-545022018-09-04T10:14:56Z Analysing industry clustering to develop competitive advantage for Wualai silver handicraft Khanita Tumphasuwan Engineering © Springer-Verlag Berlin Heidelberg 2015. The Wualai community of Northern Thailand represents important intellectual and social capital and their silver handicraft products are desirable tourist souvenirs within Chiang Mai Province. This community has been in danger of losing this social and intellectual capital due to apply an improper tool, the Scottish Enterprise model of clustering. This research aims to analyse and increase its competitive advantages for preventing the loss of social and intellectual capital. To improve the Wualai’s competitive advantage, analysis is undertaken using a Porterian cluster approach, including the diamond model, five forces model and cluster mapping. Research results suggest that utilizing the community’s Buddhist beliefs can foster collaboration between community members and is the only way to improve cluster effectiveness, increase competitive advantage, and in turn conserve the Wualai community. 2018-09-04T10:14:56Z 2018-09-04T10:14:56Z 2015-01-01 Book Series 18761119 18761100 2-s2.0-84946015292 10.1007/978-3-662-47200-2_21 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84946015292&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/54502
institution	Chiang Mai University
building	Chiang Mai University Library
country	Thailand
collection	CMU Intellectual Repository
topic	Engineering
spellingShingle	Engineering Khanita Tumphasuwan Analysing industry clustering to develop competitive advantage for Wualai silver handicraft
description	© Springer-Verlag Berlin Heidelberg 2015. The Wualai community of Northern Thailand represents important intellectual and social capital and their silver handicraft products are desirable tourist souvenirs within Chiang Mai Province. This community has been in danger of losing this social and intellectual capital due to apply an improper tool, the Scottish Enterprise model of clustering. This research aims to analyse and increase its competitive advantages for preventing the loss of social and intellectual capital. To improve the Wualai’s competitive advantage, analysis is undertaken using a Porterian cluster approach, including the diamond model, five forces model and cluster mapping. Research results suggest that utilizing the community’s Buddhist beliefs can foster collaboration between community members and is the only way to improve cluster effectiveness, increase competitive advantage, and in turn conserve the Wualai community.
format	Book Series
author	Khanita Tumphasuwan
author_facet	Khanita Tumphasuwan
author_sort	Khanita Tumphasuwan
title	Analysing industry clustering to develop competitive advantage for Wualai silver handicraft
title_short	Analysing industry clustering to develop competitive advantage for Wualai silver handicraft
title_full	Analysing industry clustering to develop competitive advantage for Wualai silver handicraft
title_fullStr	Analysing industry clustering to develop competitive advantage for Wualai silver handicraft
title_full_unstemmed	Analysing industry clustering to develop competitive advantage for Wualai silver handicraft
title_sort	analysing industry clustering to develop competitive advantage for wualai silver handicraft
publishDate	2018
url	https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84946015292&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/54502
_version_	1681424332351340544

Analysing industry clustering to develop competitive advantage for Wualai silver handicraft

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