An investigation into thai tourists’ preferences of tourism domains: A case study of Chiang Mai province, Thailand

• Main Authors: T. Kamnardsiri, N. Choosri, P. Sureephong, A. Lbath
• Format: Conference Proceeding
• Published: 2018
• Subjects: Business, Management and Accounting
• Online Access: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84979734792&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/55350
• Institution: Chiang Mai University

© 2016 Taylor & Francis Group, London. In this paper, we investigate the preference of Thai tourists such as accommodations, restaurants, attractions and transportation modes. Moreover, the purpose of this study is to construct a trip planning for appropriate tourist preferences, specifically,...