Preference and approval models for Thai leasing businesses

© 2017 Association for Computing Machinery. In Thailand, the numbers of commercial and non commercial banks have increased which include leasing companies dramatically. Competition in the banking markets are severe. So the purpose of this paper is to explore which factors are important for customer...

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Main Authors: Nachapong Jiamahasap, Sakgasem Ramingwong
Format: Conference Proceeding
Published: 2018
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http://cmuir.cmu.ac.th/jspui/handle/6653943832/57018
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Institution: Chiang Mai University
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spelling th-cmuir.6653943832-570182018-09-05T03:34:03Z Preference and approval models for Thai leasing businesses Nachapong Jiamahasap Sakgasem Ramingwong Computer Science © 2017 Association for Computing Machinery. In Thailand, the numbers of commercial and non commercial banks have increased which include leasing companies dramatically. Competition in the banking markets are severe. So the purpose of this paper is to explore which factors are important for customer preference to use service.In this paper, 48 factors are categorized by market mixed (7P) and 40 factors are categorized by criteria for credit worthiness consideration (5C's of credit). Questionaires are developed for survey. Neural network, a data mining tool, is used to develop framework for preference and approval models. However, input data is not well managed. As a result, Multivariate Adaptive Regression Splits (MARS) tool is used to solve this problem. Factors are grouped by clustering analysis and K-Means clustering. For more credible reliability, it uses cross validation which defines data 5-folds. The first model is called a preference model. It is used to predict if customer selects commercial banks, non commercial banks or leasing companies. When option is made, model would give information on the reasons. The benefit of this model is to address the strategy to any provider satisfy customer preference. The second model is an approval model. It is used to delicate risk for credit approval. Model would show suggestion, percentage of approval and financial amount. 2018-09-05T03:34:03Z 2018-09-05T03:34:03Z 2017-12-27 Conference Proceeding 2-s2.0-85045505993 10.1145/3176653.3176738 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85045505993&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/57018
institution Chiang Mai University
building Chiang Mai University Library
country Thailand
collection CMU Intellectual Repository
topic Computer Science
spellingShingle Computer Science
Nachapong Jiamahasap
Sakgasem Ramingwong
Preference and approval models for Thai leasing businesses
description © 2017 Association for Computing Machinery. In Thailand, the numbers of commercial and non commercial banks have increased which include leasing companies dramatically. Competition in the banking markets are severe. So the purpose of this paper is to explore which factors are important for customer preference to use service.In this paper, 48 factors are categorized by market mixed (7P) and 40 factors are categorized by criteria for credit worthiness consideration (5C's of credit). Questionaires are developed for survey. Neural network, a data mining tool, is used to develop framework for preference and approval models. However, input data is not well managed. As a result, Multivariate Adaptive Regression Splits (MARS) tool is used to solve this problem. Factors are grouped by clustering analysis and K-Means clustering. For more credible reliability, it uses cross validation which defines data 5-folds. The first model is called a preference model. It is used to predict if customer selects commercial banks, non commercial banks or leasing companies. When option is made, model would give information on the reasons. The benefit of this model is to address the strategy to any provider satisfy customer preference. The second model is an approval model. It is used to delicate risk for credit approval. Model would show suggestion, percentage of approval and financial amount.
format Conference Proceeding
author Nachapong Jiamahasap
Sakgasem Ramingwong
author_facet Nachapong Jiamahasap
Sakgasem Ramingwong
author_sort Nachapong Jiamahasap
title Preference and approval models for Thai leasing businesses
title_short Preference and approval models for Thai leasing businesses
title_full Preference and approval models for Thai leasing businesses
title_fullStr Preference and approval models for Thai leasing businesses
title_full_unstemmed Preference and approval models for Thai leasing businesses
title_sort preference and approval models for thai leasing businesses
publishDate 2018
url https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85045505993&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/57018
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