Environmental analysis and monitoring for recreational farms in Taiwan

© Published under licence by IOP Publishing Ltd. The rapid growth of recreational farms and leisure industry has fiercely faced competitive in a Taiwan's market to achieve business development sustainability trends. Effective business development strategy has become a key of the business perfor...

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Main Authors: Wen Chuan Chang, Chun Nan Lin, Anupong Wongchai
Format: Conference Proceeding
Published: 2018
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Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85038092928&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/57198
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Institution: Chiang Mai University
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spelling th-cmuir.6653943832-571982018-09-05T03:40:02Z Environmental analysis and monitoring for recreational farms in Taiwan Wen Chuan Chang Chun Nan Lin Anupong Wongchai Earth and Planetary Sciences Environmental Science © Published under licence by IOP Publishing Ltd. The rapid growth of recreational farms and leisure industry has fiercely faced competitive in a Taiwan's market to achieve business development sustainability trends. Effective business development strategy has become a key of the business performance management to help develop and implement growth opportunities. Recreational farms have functional products, culture, and natural resources as essential elements for the business development of local cuisine. The purpose of this study is, based on the SWOT analysis, to understand the current situation of catering business in recreational farms in Taiwan and to analyze the trends in development to discover how to operate local food restaurant business in recreational farms successfully and create long-term value for a business from customers, markets, and related parties. This research collected a total of 300 questionnaires from recreational farm tourists and excellent recreational farm entrepreneurs, as well as on-site staffs in an outstanding recreational farm. The results of this study provided a reference and guidelines of trends in development for the entrepreneurs to create a modern niche market. 2018-09-05T03:36:24Z 2018-09-05T03:36:24Z 2017-11-28 Conference Proceeding 17551315 17551307 2-s2.0-85038092928 10.1088/1755-1315/94/1/012172 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85038092928&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/57198
institution Chiang Mai University
building Chiang Mai University Library
country Thailand
collection CMU Intellectual Repository
topic Earth and Planetary Sciences
Environmental Science
spellingShingle Earth and Planetary Sciences
Environmental Science
Wen Chuan Chang
Chun Nan Lin
Anupong Wongchai
Environmental analysis and monitoring for recreational farms in Taiwan
description © Published under licence by IOP Publishing Ltd. The rapid growth of recreational farms and leisure industry has fiercely faced competitive in a Taiwan's market to achieve business development sustainability trends. Effective business development strategy has become a key of the business performance management to help develop and implement growth opportunities. Recreational farms have functional products, culture, and natural resources as essential elements for the business development of local cuisine. The purpose of this study is, based on the SWOT analysis, to understand the current situation of catering business in recreational farms in Taiwan and to analyze the trends in development to discover how to operate local food restaurant business in recreational farms successfully and create long-term value for a business from customers, markets, and related parties. This research collected a total of 300 questionnaires from recreational farm tourists and excellent recreational farm entrepreneurs, as well as on-site staffs in an outstanding recreational farm. The results of this study provided a reference and guidelines of trends in development for the entrepreneurs to create a modern niche market.
format Conference Proceeding
author Wen Chuan Chang
Chun Nan Lin
Anupong Wongchai
author_facet Wen Chuan Chang
Chun Nan Lin
Anupong Wongchai
author_sort Wen Chuan Chang
title Environmental analysis and monitoring for recreational farms in Taiwan
title_short Environmental analysis and monitoring for recreational farms in Taiwan
title_full Environmental analysis and monitoring for recreational farms in Taiwan
title_fullStr Environmental analysis and monitoring for recreational farms in Taiwan
title_full_unstemmed Environmental analysis and monitoring for recreational farms in Taiwan
title_sort environmental analysis and monitoring for recreational farms in taiwan
publishDate 2018
url https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85038092928&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/57198
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