Designing a Compilation Process for Handbook of Chinese for Specific Purposes: A Case of Trade Exhibition Chinese for Thai Entrepreneurs

• Main Authors: Gao Min, Atichart Harncharnchai, Danaitun Pongpatcharatrontep, Chalermpon Kongjit
• Format: Conference Proceeding
• Published: 2019
• Subjects: Business, Management and Accounting; Computer Science; Engineering
• Online Access: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85062605284&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/63595
• Institution: Chiang Mai University

© 2018 IEEE. To provide Chinese for specific purpose learning materials, the design of a new compilation process is required. In this study, design thinking, Delphi method, communicative syllabus design and knowledge management were used in the process. Thai entrepreneurs and Chinese language instructors were chosen as target groups. Descriptive analysis was used as a data analysis method. The results include research problem description and Chinese for specific purpose materials requirements, the main contents of trade exhibition Chinese handbook, and compilation process work flow. The new compiling process would benefit for guiding Chinese for specific purpose materials producers because it was applied the knowledge management process which plays an innovation part. The handbook could be helpful for Thai entrepreneurs to understand Chinese in trade exhibition domain and communicate well with Chinese people when they participate in exhibitions in China.