The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand

© 2018 IEEE. The aim of this study focuses on explore the differentiate of current and expect situation for wellness tourism in Chiangmai. Today the world tourism has changes in accordance with the world economy that has hugely transformed and developed from the old way to digital economy. In additi...

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Main Authors: Ploykwan Jedeejit, Suepphong Chernbumroong, Yootthapong Tongpaeng
Format: Conference Proceeding
Published: 2019
Subjects:
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http://cmuir.cmu.ac.th/jspui/handle/6653943832/65517
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Institution: Chiang Mai University
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spelling th-cmuir.6653943832-655172019-08-05T04:43:18Z The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand Ploykwan Jedeejit Suepphong Chernbumroong Yootthapong Tongpaeng Computer Science Decision Sciences Physics and Astronomy © 2018 IEEE. The aim of this study focuses on explore the differentiate of current and expect situation for wellness tourism in Chiangmai. Today the world tourism has changes in accordance with the world economy that has hugely transformed and developed from the old way to digital economy. In addition, in present time people emphasize on healthiness and wellbeing, and they care to protect themselves from diseases. The situation leads to establishment of a new characteristic of tourism, which reflects people's interest in health care called 'Wellness Tourism'. The study used qualitative research method to collect data by document analysis from literature review, observation, in-deep the interview and semi-structured interviews with key in-formant and analyze together. In the past, spas in Chiangmai had overlapped with other businesses for many years, causing them to be indistinctive. Many massage parlors secretly use the word 'spa' while, in fact, they are only parlors that provide massage services without complete components of spas that should consist of sight, sound, smell, taste and touch. In fact, spas are a concept of health-promoting services. In order to provide Chiangmai with wellness services centers to balance bodies and minds, or so-called wellness tourism, entrepreneurs and related individuals should gain knowledge and understandings about upgrading tourism in Chiangmai from being cultural tourism to becoming wellness tourism. 2019-08-05T04:34:49Z 2019-08-05T04:34:49Z 2019-04-10 Conference Proceeding 2-s2.0-85064733745 10.1109/GWS.2018.8686579 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85064733745&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/65517
institution Chiang Mai University
building Chiang Mai University Library
country Thailand
collection CMU Intellectual Repository
topic Computer Science
Decision Sciences
Physics and Astronomy
spellingShingle Computer Science
Decision Sciences
Physics and Astronomy
Ploykwan Jedeejit
Suepphong Chernbumroong
Yootthapong Tongpaeng
The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand
description © 2018 IEEE. The aim of this study focuses on explore the differentiate of current and expect situation for wellness tourism in Chiangmai. Today the world tourism has changes in accordance with the world economy that has hugely transformed and developed from the old way to digital economy. In addition, in present time people emphasize on healthiness and wellbeing, and they care to protect themselves from diseases. The situation leads to establishment of a new characteristic of tourism, which reflects people's interest in health care called 'Wellness Tourism'. The study used qualitative research method to collect data by document analysis from literature review, observation, in-deep the interview and semi-structured interviews with key in-formant and analyze together. In the past, spas in Chiangmai had overlapped with other businesses for many years, causing them to be indistinctive. Many massage parlors secretly use the word 'spa' while, in fact, they are only parlors that provide massage services without complete components of spas that should consist of sight, sound, smell, taste and touch. In fact, spas are a concept of health-promoting services. In order to provide Chiangmai with wellness services centers to balance bodies and minds, or so-called wellness tourism, entrepreneurs and related individuals should gain knowledge and understandings about upgrading tourism in Chiangmai from being cultural tourism to becoming wellness tourism.
format Conference Proceeding
author Ploykwan Jedeejit
Suepphong Chernbumroong
Yootthapong Tongpaeng
author_facet Ploykwan Jedeejit
Suepphong Chernbumroong
Yootthapong Tongpaeng
author_sort Ploykwan Jedeejit
title The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand
title_short The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand
title_full The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand
title_fullStr The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand
title_full_unstemmed The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand
title_sort exploration of competency situation in wellness tourism in chiangmai thailand
publishDate 2019
url https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85064733745&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/65517
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