The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand
© 2018 IEEE. The aim of this study focuses on explore the differentiate of current and expect situation for wellness tourism in Chiangmai. Today the world tourism has changes in accordance with the world economy that has hugely transformed and developed from the old way to digital economy. In additi...
Saved in:
Main Authors: | , , |
---|---|
Format: | Conference Proceeding |
Published: |
2019
|
Subjects: | |
Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85064733745&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/65517 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Chiang Mai University |
id |
th-cmuir.6653943832-65517 |
---|---|
record_format |
dspace |
spelling |
th-cmuir.6653943832-655172019-08-05T04:43:18Z The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand Ploykwan Jedeejit Suepphong Chernbumroong Yootthapong Tongpaeng Computer Science Decision Sciences Physics and Astronomy © 2018 IEEE. The aim of this study focuses on explore the differentiate of current and expect situation for wellness tourism in Chiangmai. Today the world tourism has changes in accordance with the world economy that has hugely transformed and developed from the old way to digital economy. In addition, in present time people emphasize on healthiness and wellbeing, and they care to protect themselves from diseases. The situation leads to establishment of a new characteristic of tourism, which reflects people's interest in health care called 'Wellness Tourism'. The study used qualitative research method to collect data by document analysis from literature review, observation, in-deep the interview and semi-structured interviews with key in-formant and analyze together. In the past, spas in Chiangmai had overlapped with other businesses for many years, causing them to be indistinctive. Many massage parlors secretly use the word 'spa' while, in fact, they are only parlors that provide massage services without complete components of spas that should consist of sight, sound, smell, taste and touch. In fact, spas are a concept of health-promoting services. In order to provide Chiangmai with wellness services centers to balance bodies and minds, or so-called wellness tourism, entrepreneurs and related individuals should gain knowledge and understandings about upgrading tourism in Chiangmai from being cultural tourism to becoming wellness tourism. 2019-08-05T04:34:49Z 2019-08-05T04:34:49Z 2019-04-10 Conference Proceeding 2-s2.0-85064733745 10.1109/GWS.2018.8686579 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85064733745&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/65517 |
institution |
Chiang Mai University |
building |
Chiang Mai University Library |
country |
Thailand |
collection |
CMU Intellectual Repository |
topic |
Computer Science Decision Sciences Physics and Astronomy |
spellingShingle |
Computer Science Decision Sciences Physics and Astronomy Ploykwan Jedeejit Suepphong Chernbumroong Yootthapong Tongpaeng The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand |
description |
© 2018 IEEE. The aim of this study focuses on explore the differentiate of current and expect situation for wellness tourism in Chiangmai. Today the world tourism has changes in accordance with the world economy that has hugely transformed and developed from the old way to digital economy. In addition, in present time people emphasize on healthiness and wellbeing, and they care to protect themselves from diseases. The situation leads to establishment of a new characteristic of tourism, which reflects people's interest in health care called 'Wellness Tourism'. The study used qualitative research method to collect data by document analysis from literature review, observation, in-deep the interview and semi-structured interviews with key in-formant and analyze together. In the past, spas in Chiangmai had overlapped with other businesses for many years, causing them to be indistinctive. Many massage parlors secretly use the word 'spa' while, in fact, they are only parlors that provide massage services without complete components of spas that should consist of sight, sound, smell, taste and touch. In fact, spas are a concept of health-promoting services. In order to provide Chiangmai with wellness services centers to balance bodies and minds, or so-called wellness tourism, entrepreneurs and related individuals should gain knowledge and understandings about upgrading tourism in Chiangmai from being cultural tourism to becoming wellness tourism. |
format |
Conference Proceeding |
author |
Ploykwan Jedeejit Suepphong Chernbumroong Yootthapong Tongpaeng |
author_facet |
Ploykwan Jedeejit Suepphong Chernbumroong Yootthapong Tongpaeng |
author_sort |
Ploykwan Jedeejit |
title |
The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand |
title_short |
The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand |
title_full |
The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand |
title_fullStr |
The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand |
title_full_unstemmed |
The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand |
title_sort |
exploration of competency situation in wellness tourism in chiangmai thailand |
publishDate |
2019 |
url |
https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85064733745&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/65517 |
_version_ |
1681426283650613248 |