A comparative study of Twitter utilization in disaster management between public and private organizations

© 2019 John Wiley & Sons, Ltd. Twitter has become a commonly used platform by both public and private organizations to assist with the dissemination of information related to disaster management. This research makes use of a mixed-method approach in determining the extent and manner in which T...

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Main Authors: Panom Gunawong, Narongsak Thongpapanl, Caitlin C. Ferreira
Format: Journal
Published: 2019
Subjects:
Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85063424379&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/65893
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Institution: Chiang Mai University
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spelling th-cmuir.6653943832-658932019-08-05T04:44:08Z A comparative study of Twitter utilization in disaster management between public and private organizations Panom Gunawong Narongsak Thongpapanl Caitlin C. Ferreira Social Sciences © 2019 John Wiley & Sons, Ltd. Twitter has become a commonly used platform by both public and private organizations to assist with the dissemination of information related to disaster management. This research makes use of a mixed-method approach in determining the extent and manner in which Twitter is used to disseminate disaster management information by both public and private organizations. This research found that public organizations are bound by strict regulations resulting in a lower volume and smaller variety of disaster-related information being disseminated. The nature of an organization and the processes of decision making therein are suggested to influence the ability of an organization to successfully use Twitter as an effective tool for disaster management. Organizations in Thailand currently underutilize Twitter for disaster management, as neither public nor private organizations use Twitter as a multidirectional communication disaster management tool. 2019-08-05T04:44:08Z 2019-08-05T04:44:08Z 2019-01-01 Journal 14791854 14723891 2-s2.0-85063424379 10.1002/pa.1932 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85063424379&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/65893
institution Chiang Mai University
building Chiang Mai University Library
country Thailand
collection CMU Intellectual Repository
topic Social Sciences
spellingShingle Social Sciences
Panom Gunawong
Narongsak Thongpapanl
Caitlin C. Ferreira
A comparative study of Twitter utilization in disaster management between public and private organizations
description © 2019 John Wiley & Sons, Ltd. Twitter has become a commonly used platform by both public and private organizations to assist with the dissemination of information related to disaster management. This research makes use of a mixed-method approach in determining the extent and manner in which Twitter is used to disseminate disaster management information by both public and private organizations. This research found that public organizations are bound by strict regulations resulting in a lower volume and smaller variety of disaster-related information being disseminated. The nature of an organization and the processes of decision making therein are suggested to influence the ability of an organization to successfully use Twitter as an effective tool for disaster management. Organizations in Thailand currently underutilize Twitter for disaster management, as neither public nor private organizations use Twitter as a multidirectional communication disaster management tool.
format Journal
author Panom Gunawong
Narongsak Thongpapanl
Caitlin C. Ferreira
author_facet Panom Gunawong
Narongsak Thongpapanl
Caitlin C. Ferreira
author_sort Panom Gunawong
title A comparative study of Twitter utilization in disaster management between public and private organizations
title_short A comparative study of Twitter utilization in disaster management between public and private organizations
title_full A comparative study of Twitter utilization in disaster management between public and private organizations
title_fullStr A comparative study of Twitter utilization in disaster management between public and private organizations
title_full_unstemmed A comparative study of Twitter utilization in disaster management between public and private organizations
title_sort comparative study of twitter utilization in disaster management between public and private organizations
publishDate 2019
url https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85063424379&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/65893
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