The Decision to Use Public Internet Services to Access Digital Content in Thailand

The Decision to Use Public Internet Services to Access Digital Content in Thailand

Chiang Mai University Journal of Economics (CMJE) is a double-blind peer-reviewed journal published by the Faculty of Economics, Chiang Mai University, Thailand which aims to be a channel to report academic progression in the field of economics. It was established in 1996 and has been indexed in the...

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Main Authors: Anaspree Chaiwan, Komsan Suriya
Language:English
Published: Faculty of Economics Chiang Mai University 2020
Subjects:
decision
public Internet
digital content
Thailand
Online Access:https://so01.tci-thaijo.org/index.php/CMJE/article/view/207984/160300
http://cmuir.cmu.ac.th/jspui/handle/6653943832/67176
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Institution: Chiang Mai University
Language: English
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spelling th-cmuir.6653943832-671762020-04-02T14:32:31Z The Decision to Use Public Internet Services to Access Digital Content in Thailand Anaspree Chaiwan Komsan Suriya decision public Internet digital content Thailand Chiang Mai University Journal of Economics (CMJE) is a double-blind peer-reviewed journal published by the Faculty of Economics, Chiang Mai University, Thailand which aims to be a channel to report academic progression in the field of economics. It was established in 1996 and has been indexed in the Thai-Journal Citation Index TCI Tier 1 since 2017 This study applies a multinomial discrete choice model and the generalized maximum entropy (GME) estimation method to examine factors for determining which free public Internet services that Thai people decide to use to access essential digital content. Thai government currently provides three free services to Thai citizen which are (i) free usage of some applications on mobile broadband, (ii) Internet centers provided by the Universal Service Obligation (USO) and (iii) free Wi-Fi on the street. The dataset utilised in this study consists of 6,537 observations which are collected from field surveys covering all regions of Thailand. Each observation contains the characteristics of potential users and their decisions toward choices of public Internet service. The results indicate that urban people with the age above 20 years and low income are more likely to choose the free applications on mobile broadband. Females are the target for the USO Internet center. However, the free Wi-Fi service is not a preferable choice for Internet users who are living in the city. 2020-04-02T14:32:31Z 2020-04-02T14:32:31Z 2019 Chiang Mai University Journal of Economics 23,3 (Sep-Dec 2019), 29-38 0859-8479 https://so01.tci-thaijo.org/index.php/CMJE/article/view/207984/160300 http://cmuir.cmu.ac.th/jspui/handle/6653943832/67176 Eng Faculty of Economics Chiang Mai University
institution Chiang Mai University
building Chiang Mai University Library
country Thailand
collection CMU Intellectual Repository
language English
topic decision
public Internet
digital content
Thailand
spellingShingle decision
public Internet
digital content
Thailand
Anaspree Chaiwan
Komsan Suriya
The Decision to Use Public Internet Services to Access Digital Content in Thailand
description Chiang Mai University Journal of Economics (CMJE) is a double-blind peer-reviewed journal published by the Faculty of Economics, Chiang Mai University, Thailand which aims to be a channel to report academic progression in the field of economics. It was established in 1996 and has been indexed in the Thai-Journal Citation Index TCI Tier 1 since 2017
author Anaspree Chaiwan
Komsan Suriya
author_facet Anaspree Chaiwan
Komsan Suriya
author_sort Anaspree Chaiwan
title The Decision to Use Public Internet Services to Access Digital Content in Thailand
title_short The Decision to Use Public Internet Services to Access Digital Content in Thailand
title_full The Decision to Use Public Internet Services to Access Digital Content in Thailand
title_fullStr The Decision to Use Public Internet Services to Access Digital Content in Thailand
title_full_unstemmed The Decision to Use Public Internet Services to Access Digital Content in Thailand
title_sort decision to use public internet services to access digital content in thailand
publisher Faculty of Economics Chiang Mai University
publishDate 2020
url https://so01.tci-thaijo.org/index.php/CMJE/article/view/207984/160300
http://cmuir.cmu.ac.th/jspui/handle/6653943832/67176
_version_ 1681426586180517888

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