Regionalization through Media Consumption: The Consumption of Thai and Filipino Soap Operas among Vietnamese Audiences

Journal of Social Sciences is the academic journal published by Faculty of Social Sciences, Chiang Mai University since 1970. The journal’s editor and its editorial team members are those academics who are from both inside the Faculty of Social Sciences and from other leading Social Sciences faculti...

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Main Author:	NGUYEN THI TU ANH
Language:	English
Published:	Journal of Social Sciences, Faculty of Social Sciences, Chiang Mai University 2020
Subjects:	Transnational Media Flow Consumption ASEAN Cultural Proximity Cultural Differences
Online Access:	https://www.tci-thaijo.org/index.php/jss/article/view/165469/119770 http://cmuir.cmu.ac.th/jspui/handle/6653943832/67404
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Institution:	Chiang Mai University
Language:	English

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spelling	th-cmuir.6653943832-674042020-04-02T14:45:06Z Regionalization through Media Consumption: The Consumption of Thai and Filipino Soap Operas among Vietnamese Audiences NGUYEN THI TU ANH Transnational Media Flow Consumption ASEAN Cultural Proximity Cultural Differences Journal of Social Sciences is the academic journal published by Faculty of Social Sciences, Chiang Mai University since 1970. The journal’s editor and its editorial team members are those academics who are from both inside the Faculty of Social Sciences and from other leading Social Sciences faculties in Thailand. The aim of this journal is to publish a high-quality work and/or a research finding, particularly in Anthropology, Development Studies, Geography, Sociology and Women Studies to the public. Later in the year 2018, the Journal of Social Sciences Faculty of Social Sciences Chiang Mai University Has started producing journals in electronic format (Online). The research draws on the flows of media products from Thailand and the Philippines into Vietnam. The aim of this study is to analyze the rise of Thai and Filipino television dramas and their success in Vietnam; and to investigate the influence of such television dramas towards Vietnamese’s perception about Thailand and the Philippines. This research was implemented based on semi-structured and in-depth interviews with Vietnamese audiences, focusing on the perceptions of Vietnamese viewers aspects of gender, culture and national images towards Thailand and the Philippines. Thai and Filipino drama series have recently gained popularity and have been welcomed by a number of viewers in Vietnam. These transnational media flows reflect the regionalization progress in socio-economy when they coincidently emerge in the context of the ASEAN Economic Community (AEC) which promotes more integration among countries in the region. Through the consumption of Thai and Filipino television dramas expressed with images, ideas, and emotions, Vietnamese audiences can generate more understanding about the two member states of the Associations of Southeast Asian Nations (ASEAN). The paper argues that the aspects of cultural proximity and cultural differences Vietnamese audiences make towards watching Thai and Filipino dramas contribute to facilitate bottom-up regionalization in accordance with target of building a common ASEAN Community. 2020-04-02T14:45:06Z 2020-04-02T14:45:06Z 2016 Journal of Social Sciences, Faculty of Social Sciences, Chiang Mai University 28,2 (Junly-December), 175-205 0125-4138 https://www.tci-thaijo.org/index.php/jss/article/view/165469/119770 http://cmuir.cmu.ac.th/jspui/handle/6653943832/67404 Eng Journal of Social Sciences, Faculty of Social Sciences, Chiang Mai University
institution	Chiang Mai University
building	Chiang Mai University Library
country	Thailand
collection	CMU Intellectual Repository
language	English
topic	Transnational Media Flow Consumption ASEAN Cultural Proximity Cultural Differences
spellingShingle	Transnational Media Flow Consumption ASEAN Cultural Proximity Cultural Differences NGUYEN THI TU ANH Regionalization through Media Consumption: The Consumption of Thai and Filipino Soap Operas among Vietnamese Audiences
description	Journal of Social Sciences is the academic journal published by Faculty of Social Sciences, Chiang Mai University since 1970. The journal’s editor and its editorial team members are those academics who are from both inside the Faculty of Social Sciences and from other leading Social Sciences faculties in Thailand. The aim of this journal is to publish a high-quality work and/or a research finding, particularly in Anthropology, Development Studies, Geography, Sociology and Women Studies to the public. Later in the year 2018, the Journal of Social Sciences Faculty of Social Sciences Chiang Mai University Has started producing journals in electronic format (Online).
author	NGUYEN THI TU ANH
author_facet	NGUYEN THI TU ANH
author_sort	NGUYEN THI TU ANH
title	Regionalization through Media Consumption: The Consumption of Thai and Filipino Soap Operas among Vietnamese Audiences
title_short	Regionalization through Media Consumption: The Consumption of Thai and Filipino Soap Operas among Vietnamese Audiences
title_full	Regionalization through Media Consumption: The Consumption of Thai and Filipino Soap Operas among Vietnamese Audiences
title_fullStr	Regionalization through Media Consumption: The Consumption of Thai and Filipino Soap Operas among Vietnamese Audiences
title_full_unstemmed	Regionalization through Media Consumption: The Consumption of Thai and Filipino Soap Operas among Vietnamese Audiences
title_sort	regionalization through media consumption: the consumption of thai and filipino soap operas among vietnamese audiences
publisher	Journal of Social Sciences, Faculty of Social Sciences, Chiang Mai University
publishDate	2020
url	https://www.tci-thaijo.org/index.php/jss/article/view/165469/119770 http://cmuir.cmu.ac.th/jspui/handle/6653943832/67404
_version_	1681426629065179136

Regionalization through Media Consumption: The Consumption of Thai and Filipino Soap Operas among Vietnamese Audiences

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