ผลกระทบของการลดความเสี่ยงในบริการโลจิสติกส์จากมุมมองผู้ส่งออกไทย

• Main Author: มาฆวรรธน์ ชีวรัตนาพันธ์
• Other Authors: โปตี๋ เจ้า
• Format: Theses and Dissertations
• Published: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่ 2020
• Subjects: โลจิสติกส์; ผู้ส่งออก
• Online Access: http://cmuir.cmu.ac.th/jspui/handle/6653943832/69427
• Institution: Chiang Mai University

This research aims to analyze the impact of risk mitigation on logistics service. Risk, in general, is one of the critical pillars in business performance evaluation and is usually found in management related discipline. However, only a hand full of published research investigates on risk mitigation in the logistics service content. Therefore, this study focuses on the analysis of the impact of risk mitigation on logistics service. The main purpose of this study is to identify the dimensions of the risk mitigation and its impacts on logistics service, which consists of logistics service value, trust, customers’ satisfaction and customer loyalty. This paper is aimed to propose a research model based on the literature review and interviews. The output of the research model is driven to assist risk mitigation strategy for Thai shippers and to identify the main impact factors related to risk mitigation on logistics service. Moreover, the research model, developed from the research framework, can be used as a guideline in forming business strategies.