Developing of Marketing Knowledge for Chiang Mai Local Cafe Business Among Chinese Visitors

The purpose of the study is to help Chiang Mai local cafe understand the preferences of Chinese tourists and attract more Chinese tourists to cafe. In order to find out the preference attributes of Chinese tourists and generate reliable and scientific strategies, this study analyses the key customer...

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Bibliographic Details
Main Author: Ma Ruyun
Other Authors: Lect.Dr.Chalermpon Kongjit
Format: Independent Study
Language:English
Published: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่ 2020
Online Access:http://cmuir.cmu.ac.th/jspui/handle/6653943832/69447
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Institution: Chiang Mai University
Language: English