การศึกษาความเป็นไปได้ทางการตลาดของเครื่องล้างผักนาโนบับเบิ้ลขนาดครัวเรือน ในอาเภอเมืองเชียงใหม่

This independent study aimed at examine marketing feasibility of Nano-bubble vegetable washing machine for household in Mueang Chiang Mai District. Questionnaires were designed to collect data from 400 samples who were people in Mueang Chiang Mai District. Data obtained were, then, analyzed by perce...

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Main Author: ณัฏฐ์ธนัน ทากูล
Other Authors: อาจารย์ ดร.วิสุทธร จิตอารี
Format: Independent Study
Language:other
Published: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่ 2020
Online Access:http://cmuir.cmu.ac.th/jspui/handle/6653943832/69499
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Institution: Chiang Mai University
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spelling th-cmuir.6653943832-694992020-08-11T02:25:05Z การศึกษาความเป็นไปได้ทางการตลาดของเครื่องล้างผักนาโนบับเบิ้ลขนาดครัวเรือน ในอาเภอเมืองเชียงใหม่ Marketing Feasibility Study of Nano-Bubble Vegetable Washing Machine for Household in Mueang Chiang Mai District ณัฏฐ์ธนัน ทากูล อาจารย์ ดร.วิสุทธร จิตอารี This independent study aimed at examine marketing feasibility of Nano-bubble vegetable washing machine for household in Mueang Chiang Mai District. Questionnaires were designed to collect data from 400 samples who were people in Mueang Chiang Mai District. Data obtained were, then, analyzed by percentage, mean, SWOT Analysis, Porter’s Five Force Model and Segmenting-Targeting-Positioning Marketing (STP Marketing). The findings revealed that most respondents were female in the age of 41-50 years old. They were self-employed, housekeeper, farmer and freelancer and earned monthly income at the average amount of 10,001-20,000 Baht. Their education background was Bachelor’s degree. Most of them consumed general food and preferably bought it from general markets. The majority preferred consuming vegetables. In general, they washed vegetables for self-consumption at the quantity of less than 1 kilogram/time and had cooking frequency at 1-5 times/month.Most of them cleaned vegetables by rinsing them through running-water for several times and spent 1-2 minutes in each time of washing. The majority mentioned that if the decision-making in purchasing Nano-bubble vegetable washing machine was required, they themselves would be the one who had an authority to doit. Results of the study presented that the respondents gave a high level of importance to all following factors: product, place, price, and promotion, respectively. In product factor, the first important element that they rated was the quality of product with certified standard. In price factor, the first important element that they rated was the reasonable product price comparing to its quality. In place factor, the first important element that they rated was the product delivery service. In promotion factor, the first important element that they rated was the availability of after-sale services such as maintenance service and motor warranty. According to the classifications of respondents on the bases of age, profession, and average amount of monthly income, the findings presented that all marketing mix factors affected their decision making towards purchasing Nano-bubble vegetable washing machine for household in Mueang Chiang Mai District at high level. Based upon the marketing feasibility study of Nano-bubble vegetable washing machine for household in Mueang Chiang Mai District, it could be summarized that due to the specialty of the company that could respond well to the need of target customers: consumers of chemical-free food and small restaurants with health-care oriented and the trend of majority in the recent days that paid more concerns on health, this studied product, thus, had high marketing feasibility. 2020-08-11T02:25:05Z 2020-08-11T02:25:05Z 2020-03 Independent Study (IS) http://cmuir.cmu.ac.th/jspui/handle/6653943832/69499 other เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่
institution Chiang Mai University
building Chiang Mai University Library
continent Asia
country Thailand
Thailand
content_provider Chiang Mai University Library
collection CMU Intellectual Repository
language other
description This independent study aimed at examine marketing feasibility of Nano-bubble vegetable washing machine for household in Mueang Chiang Mai District. Questionnaires were designed to collect data from 400 samples who were people in Mueang Chiang Mai District. Data obtained were, then, analyzed by percentage, mean, SWOT Analysis, Porter’s Five Force Model and Segmenting-Targeting-Positioning Marketing (STP Marketing). The findings revealed that most respondents were female in the age of 41-50 years old. They were self-employed, housekeeper, farmer and freelancer and earned monthly income at the average amount of 10,001-20,000 Baht. Their education background was Bachelor’s degree. Most of them consumed general food and preferably bought it from general markets. The majority preferred consuming vegetables. In general, they washed vegetables for self-consumption at the quantity of less than 1 kilogram/time and had cooking frequency at 1-5 times/month.Most of them cleaned vegetables by rinsing them through running-water for several times and spent 1-2 minutes in each time of washing. The majority mentioned that if the decision-making in purchasing Nano-bubble vegetable washing machine was required, they themselves would be the one who had an authority to doit. Results of the study presented that the respondents gave a high level of importance to all following factors: product, place, price, and promotion, respectively. In product factor, the first important element that they rated was the quality of product with certified standard. In price factor, the first important element that they rated was the reasonable product price comparing to its quality. In place factor, the first important element that they rated was the product delivery service. In promotion factor, the first important element that they rated was the availability of after-sale services such as maintenance service and motor warranty. According to the classifications of respondents on the bases of age, profession, and average amount of monthly income, the findings presented that all marketing mix factors affected their decision making towards purchasing Nano-bubble vegetable washing machine for household in Mueang Chiang Mai District at high level. Based upon the marketing feasibility study of Nano-bubble vegetable washing machine for household in Mueang Chiang Mai District, it could be summarized that due to the specialty of the company that could respond well to the need of target customers: consumers of chemical-free food and small restaurants with health-care oriented and the trend of majority in the recent days that paid more concerns on health, this studied product, thus, had high marketing feasibility.
author2 อาจารย์ ดร.วิสุทธร จิตอารี
author_facet อาจารย์ ดร.วิสุทธร จิตอารี
ณัฏฐ์ธนัน ทากูล
format Independent Study
author ณัฏฐ์ธนัน ทากูล
spellingShingle ณัฏฐ์ธนัน ทากูล
การศึกษาความเป็นไปได้ทางการตลาดของเครื่องล้างผักนาโนบับเบิ้ลขนาดครัวเรือน ในอาเภอเมืองเชียงใหม่
author_sort ณัฏฐ์ธนัน ทากูล
title การศึกษาความเป็นไปได้ทางการตลาดของเครื่องล้างผักนาโนบับเบิ้ลขนาดครัวเรือน ในอาเภอเมืองเชียงใหม่
title_short การศึกษาความเป็นไปได้ทางการตลาดของเครื่องล้างผักนาโนบับเบิ้ลขนาดครัวเรือน ในอาเภอเมืองเชียงใหม่
title_full การศึกษาความเป็นไปได้ทางการตลาดของเครื่องล้างผักนาโนบับเบิ้ลขนาดครัวเรือน ในอาเภอเมืองเชียงใหม่
title_fullStr การศึกษาความเป็นไปได้ทางการตลาดของเครื่องล้างผักนาโนบับเบิ้ลขนาดครัวเรือน ในอาเภอเมืองเชียงใหม่
title_full_unstemmed การศึกษาความเป็นไปได้ทางการตลาดของเครื่องล้างผักนาโนบับเบิ้ลขนาดครัวเรือน ในอาเภอเมืองเชียงใหม่
title_sort การศึกษาความเป็นไปได้ทางการตลาดของเครื่องล้างผักนาโนบับเบิ้ลขนาดครัวเรือน ในอาเภอเมืองเชียงใหม่
publisher เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่
publishDate 2020
url http://cmuir.cmu.ac.th/jspui/handle/6653943832/69499
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