Designing Knowledge Model of Promotional Strategy for Handicraft Products

With the development of the economy, tourism is becoming the global industry and it is multiplying. Tourism shopping has become one of the most popular activities which contributes much to tourism income. As an important part of Thai culture and art, handicraft is one of the most potential tourism p...

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Bibliographic Details
Main Author: Xu Ping
Other Authors: Asst. Prof. Dr. Jirawit Yanchinda
Format: Independent Study
Language:English
Published: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่ 2020
Online Access:http://cmuir.cmu.ac.th/jspui/handle/6653943832/69525
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Institution: Chiang Mai University
Language: English