ประวัติศาสตร์ว่าด้วยความสุขในมุมมองของรัฐและสื่อสิ่งพิมพ์ไทย พ.ศ. 2501-2515

• Main Author: จารุกิตติ์ เชียงจันทร์
• Other Authors: ผู้ช่วยศาสตราจารย์ ดร. สิงห์ สุวรรณกิจ
• Format: Theses and Dissertations
• Language: other
• Published: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่ 2020
• Online Access: http://cmuir.cmu.ac.th/jspui/handle/6653943832/69607
• Institution: Chiang Mai University

Happiness is an emotion that changes according to the social context with other related dimensions. During the years of 1958-1972, which was considered the golden age of Thai society development, Thailand was under the economic influence directed by the development concept, including the context of the Cold War. Thai society has been dominated by the United States. Therefore, the Government has an important role in clarifying happiness in order to respond to economic and social structures efficiently. The meaning of happiness is not determined only from the above paragraph. It is found that people in society are also involved in defining the meaning of happiness as well, frequently in magazines, journals, and other publications. For this reason, happiness in the development age has been defined in a more sophisticated approach, perception and understanding than the past. It can be clearly seen from the differences among "an immediate happiness" and "a delay happiness", as well as the emphasis on body and mind. All these values flow in the direction of the socio-economic context. However, happiness in Thai society during the development age was not always consistent with its current era. Happiness is still a controversial topic. Although it is viewed as lust, it appears as there is a compromise like solitude. From this study, it is certain that happiness is another dimension of development and interaction in social contexts.