Flouting maxims in Thai mobile network advertisements on television

• Main Author: Jomchaya Mangmati
• Other Authors: Chawadon Ketkaew
• Format: Independent Study
• Language: English
• Published: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่ 2020
• Subjects: Mobile network; Television; Thai mobile network
• Online Access: http://cmuir.cmu.ac.th/jspui/handle/6653943832/69781
• Institution: Chiang Mai University

This study aims to examine the flouting of Maxims found in Thai mobile network advertisements released from 2016 to 2017 on Thai television by using Herbert Paul Grice’s theories of the Cooperative Principle and Flouting Maxims to analyze the selected data, which was collected from the advertisement...