Kano Model for Identifying Cross-Border e-Commerce Factors to Export Thai SMEs Products to China

© 2020 IEEE. With the development of information technology and mobile phone use, cross-borer e-commerce (CBEC) now has been a popular trend of global economy. However, even cross-border e-commerce is fast growing in worldwide, in Thailand is still in its infancy, and Thai Northern SMEs are limited...

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Bibliographic Details
Main Authors: Caiyun Fan, Danaitun Pongpatcharatrontep
Format: Conference Proceeding
Published: 2020
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Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85085614954&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/70131
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Institution: Chiang Mai University

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