A Value chain analysis of B2B2C cross-border e-commerce for Chiang Mai fruit community enterprise

• Main Author: Yin Yilan
• Other Authors: Danaitun Pongpatcharatrontep
• Format: Theses and Dissertations
• Language: English
• Published: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่ 2020
• Subjects: B2B2C; Value chain analysis; e-Commerce; Chiang Mai fruit community
• Online Access: http://cmuir.cmu.ac.th/jspui/handle/6653943832/71040
• Institution: Chiang Mai University

In recent years, Thailand exports fresh tropical fruits to China far exceeding other countries by type and amount, accounting for 24.68% of the total Chinese tropical fruits import. The Chinese market has expanded rapidly since the introduction of the Free Trade Agreement (FTA) between Thailand and...