Experiential learning process: An example in export plan assignment
This paper describes a class assignment in writing an export plan in order to help students to gain hands-on experience in international marketing. It is an interactive online collaborative effort among students, the instructor, exporters and business consultants in putting together an export plan....
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2014
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| Online Access: | http://www.scopus.com/inward/record.url?eid=2-s2.0-84861732250&partnerID=40&md5=d7dc64f864a96fb9351fb0a86e332a74 http://cmuir.cmu.ac.th/handle/6653943832/943 |
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| Institution: | Chiang Mai University |
| Language: | English |