Enhancing expert contribution in university business incubation: Case study of college of arts, media and technology new product development project

In the last decade, business incubation has been an important strategy for promoting business and entrepreneurship development, both in developing countries and the EU. According to the United Nations Creative Economy Report 2010, there are a number of features indicating that in 2008-2009, the worl...

Full description

Saved in:
Bibliographic Details
Main Authors: Nimmolrat A., Chakpitak N., Savino M.M.
Format: Conference or Workshop Item
Language:English
Published: 2014
Online Access:http://www.scopus.com/inward/record.url?eid=2-s2.0-84255162053&partnerID=40&md5=d1c98a52063567148d07aad31a0dfb78
http://cmuir.cmu.ac.th/handle/6653943832/966
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Chiang Mai University
Language: English
id th-cmuir.6653943832-966
record_format dspace
spelling th-cmuir.6653943832-9662014-08-29T09:10:00Z Enhancing expert contribution in university business incubation: Case study of college of arts, media and technology new product development project Nimmolrat A. Chakpitak N. Savino M.M. In the last decade, business incubation has been an important strategy for promoting business and entrepreneurship development, both in developing countries and the EU. According to the United Nations Creative Economy Report 2010, there are a number of features indicating that in 2008-2009, the world economy faced its most severe recession in 70 years, which largely undermined growth, employment and quality of life. In this context, while traditional businesses and manufacturing were seriously hit, the knowledge-based creative sectors were more resistant to this world crisis. This paper addresses the issue of experts' motivation and contributions to university New Product Development (NPD) projects through a specific methodology. A case study developed at the College of Arts, Media and Technology (CAMT), Chiang Mai University (CMU) is provided to validate the proposed methodology. An individual case study was employed to analyze the results and outcomes of the project. Findings reveal that to ensure long-term success of the university NPD project and University Business Incubation (UBI) center, a spiral of knowledge (SECI model) is essential to reach higher levels of knowledge. This spiral of knowledge can be achieved by raising experts' motivation and contribution towards the university by continuous contribution from experts and/or an expansion of the expert network. © 2011 IEEE. 2014-08-29T09:10:00Z 2014-08-29T09:10:00Z 2011 Conference Paper 9.78147E+12 10.1109/SKIMA.2011.6089981 87819 http://www.scopus.com/inward/record.url?eid=2-s2.0-84255162053&partnerID=40&md5=d1c98a52063567148d07aad31a0dfb78 http://cmuir.cmu.ac.th/handle/6653943832/966 English
institution Chiang Mai University
building Chiang Mai University Library
country Thailand
collection CMU Intellectual Repository
language English
description In the last decade, business incubation has been an important strategy for promoting business and entrepreneurship development, both in developing countries and the EU. According to the United Nations Creative Economy Report 2010, there are a number of features indicating that in 2008-2009, the world economy faced its most severe recession in 70 years, which largely undermined growth, employment and quality of life. In this context, while traditional businesses and manufacturing were seriously hit, the knowledge-based creative sectors were more resistant to this world crisis. This paper addresses the issue of experts' motivation and contributions to university New Product Development (NPD) projects through a specific methodology. A case study developed at the College of Arts, Media and Technology (CAMT), Chiang Mai University (CMU) is provided to validate the proposed methodology. An individual case study was employed to analyze the results and outcomes of the project. Findings reveal that to ensure long-term success of the university NPD project and University Business Incubation (UBI) center, a spiral of knowledge (SECI model) is essential to reach higher levels of knowledge. This spiral of knowledge can be achieved by raising experts' motivation and contribution towards the university by continuous contribution from experts and/or an expansion of the expert network. © 2011 IEEE.
format Conference or Workshop Item
author Nimmolrat A.
Chakpitak N.
Savino M.M.
spellingShingle Nimmolrat A.
Chakpitak N.
Savino M.M.
Enhancing expert contribution in university business incubation: Case study of college of arts, media and technology new product development project
author_facet Nimmolrat A.
Chakpitak N.
Savino M.M.
author_sort Nimmolrat A.
title Enhancing expert contribution in university business incubation: Case study of college of arts, media and technology new product development project
title_short Enhancing expert contribution in university business incubation: Case study of college of arts, media and technology new product development project
title_full Enhancing expert contribution in university business incubation: Case study of college of arts, media and technology new product development project
title_fullStr Enhancing expert contribution in university business incubation: Case study of college of arts, media and technology new product development project
title_full_unstemmed Enhancing expert contribution in university business incubation: Case study of college of arts, media and technology new product development project
title_sort enhancing expert contribution in university business incubation: case study of college of arts, media and technology new product development project
publishDate 2014
url http://www.scopus.com/inward/record.url?eid=2-s2.0-84255162053&partnerID=40&md5=d1c98a52063567148d07aad31a0dfb78
http://cmuir.cmu.ac.th/handle/6653943832/966
_version_ 1681419605587787776