Country of Origin and Thai Consumer Valuation of Fruits and Vegetables Under Free Trade Agreements

• Main Authors: Maneenuch Korbenjawan, Yingyot Chiaravutthi
• Other Authors: Mahidol University. Mahidol University International College. Business Administration Division
• Format: Article
• Language: English
• Published: 2015
• Subjects: Country-of-origin; Willingness to pay; Free trade agreement; Nth price auction; Vegetables; Thailand
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/10977
• Institution: Mahidol University

Trade barriers provided Thai fruit and vegetable producers protection against imported fruits and vegetables until the advent of Free Trade Agreements (FTAs). Whilst FTA benefits in terms of lowering prices to consumers and opening opportunities for local producers to penetrate foreign markets are o...