Value Driven Technology Road Mapping (VTRM) process integrating decision making and marketing tools: Case of Internet security technologies

• Main Authors: David Fenwick, Tugrul U. Daim, Nathasit Gerdsri
• Other Authors: Portland State University
• Format: Article
• Published: 2018
• Subjects: Business, Management and Accounting; Psychology
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/27355
• Institution: Mahidol University

This paper presents a new approach to Technology Roadmapping by integrating marketing and decision methodologies. While much of the research into technology roadmapping has been applied to products that represent a one-time ROI to the manufacturer, current Internet technologies are resulting in web...