Drivers of trust in relational service exchange: Understanding the importance of cross-cultural differences

Drivers of trust in relational service exchange: Understanding the importance of cross-cultural differences

Customer trust is of vital importance for relationship marketing in services. Service providers increasingly market their services globally, yet few researchers have addressed differences in customer trust across cultures. Our research fills this void by proposing a model, based on existing trust li...

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Bibliographic Details
Main Authors: Jan H. Schumann, Florian V. Wangenheim, Anne Stringfellow, Zhilin Yang, Sandra Praxmarer, Fernando R. Jiménez, Vera Blazevic, Randall M. Shannon, G. Shainesh, Marcin Komor
Other Authors: Technical University of Munich
Format: Article
Published: 2018
Subjects:
Business, Management and Accounting
Computer Science
Social Sciences
Online Access:https://repository.li.mahidol.ac.th/handle/123456789/28861
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Institution: Mahidol University

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https://repository.li.mahidol.ac.th/handle/123456789/28861

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