Impact of customer relationship management implementation on service operations management
Customer Relationship Management (CRM) is one of key strategic tools for companies to enhance their relationship with customers. There is a significant impact of CRM implementation on customer services through improvement of customer service efficiency and effectiveness. Nevertheless, impact of CRM...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/29010 |
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| Institution: | Mahidol University |