Crisis communication plan : a case of the negative events in Thailand and effects on tourism businesses.
The 3rd International Malaysia-Thailand Conference on Southeast Asian Studies, Mahidol University International College, Thailand. November 29 - December 1, 2007
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2015
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th-mahidol.350102023-04-12T15:24:56Z Crisis communication plan : a case of the negative events in Thailand and effects on tourism businesses. Kaewta Muangasame Naphawan Chantradoan Mahidol University. Internationa College. Travel Industry Management Division. Crisis management Crisis communication Negative events in Thailand The 3rd International Malaysia-Thailand Conference on Southeast Asian Studies, Mahidol University International College, Thailand. November 29 - December 1, 2007 Crisis management strategy has recently become a very critical business concern, particularly when the organizations need to cope with impulsive circumstances such as the natural disasters, the unstable economy, and the acts of terrorism, etc. It is clearly essential to apply the preparedness strategy which leads to effective solutions for the problems arose. This article is centred on how Crisis Communication upon negative events could harmonize the related organisation and generate the impacts to the tourism businesses in case of negative events in Thailand. The tourist purchasing decision was investigated and analysed to see how much media influences the behaviour of the customers in their decision making. This paper has covered the tourist decision making behavior and its implication. Tourism is a demand-driven industry, and the crises and disasters determine strong fluctuations in the tourism demand. However when digging further into its root, demand was not only affected by the external determinants, the internal determinants also play a very important role. It was found that the number of tourists visiting Phuket after the Tsunami crisis has increased enormously, and this was because the personal determinants of the tourists. Numbers of the tourists who visit Phuket after the Tsunami said that they wanted to come back because they feel related, and connected to the destinations, hotels, and local people. They would like to help and maintain good relationship with people who helped them. The focus of this research is upon the problems of communication planning and the implementation of the plan before, during, and after a crisis. It was found that large hotels and international chain hotels are well prepared with the Crisis Communication. It was integrated into the firm’s marketing strategies using the basic instruments namely product (destination) policy, price policy and distribution policy. The thorough crisis communication plan is more systematic and very well functioned proven by the previous Tsunami Crisis in Phuket in the year 2004. The immediate internal and external crisis communication policies and plans are based on security management and risk management theories. The flow of information within the firm is a significant factor towards the successful of immediate crisis communication management. It could summarise that a good preparation such as training with any cries need to be developed and measured frequently. 2015-01-27T09:07:48Z 2018-11-20T02:03:08Z 2015-01-27T09:07:48Z 2018-11-20T02:03:08Z 2015-01-27 2007 Proceeding Book https://repository.li.mahidol.ac.th/handle/123456789/35010 eng Mahidol University |
| institution |
Mahidol University |
| building |
Mahidol University Library |
| continent |
Asia |
| country |
Thailand Thailand |
| content_provider |
Mahidol University Library |
| collection |
Mahidol University Institutional Repository |
| language |
English |
| topic |
Crisis management Crisis communication Negative events in Thailand |
| spellingShingle |
Crisis management Crisis communication Negative events in Thailand Kaewta Muangasame Naphawan Chantradoan Crisis communication plan : a case of the negative events in Thailand and effects on tourism businesses. |
| description |
The 3rd International Malaysia-Thailand Conference on Southeast Asian Studies, Mahidol University International College, Thailand. November 29 - December 1, 2007 |
| author2 |
Mahidol University. Internationa College. Travel Industry Management Division. |
| author_facet |
Mahidol University. Internationa College. Travel Industry Management Division. Kaewta Muangasame Naphawan Chantradoan |
| format |
Proceeding Book |
| author |
Kaewta Muangasame Naphawan Chantradoan |
| author_sort |
Kaewta Muangasame |
| title |
Crisis communication plan : a case of the negative events in Thailand and effects on tourism businesses. |
| title_short |
Crisis communication plan : a case of the negative events in Thailand and effects on tourism businesses. |
| title_full |
Crisis communication plan : a case of the negative events in Thailand and effects on tourism businesses. |
| title_fullStr |
Crisis communication plan : a case of the negative events in Thailand and effects on tourism businesses. |
| title_full_unstemmed |
Crisis communication plan : a case of the negative events in Thailand and effects on tourism businesses. |
| title_sort |
crisis communication plan : a case of the negative events in thailand and effects on tourism businesses. |
| publishDate |
2015 |
| url |
https://repository.li.mahidol.ac.th/handle/123456789/35010 |
| _version_ |
1781414698496819200 |