The challenge of implementing sustainable tourism policy: a 360-degree assessment of Thailand's “7 Greens sustainable tourism policy”
© 2015, © 2014 Taylor & Francis. It is relatively easy to write sustainable tourism policies, but much harder to implement them. This paper examines the implementation of the Tourism Authority of Thailand's award winning “7 Greens” sustainable tourism policy, announced in 2008, and pilote...
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th-mahidol.356872018-11-23T16:53:17Z The challenge of implementing sustainable tourism policy: a 360-degree assessment of Thailand's “7 Greens sustainable tourism policy” Kaewta Muangasame Bob McKercher Mahidol University School of Hotel and Tourism Management, The Hong Kong Polytechnic University Business, Management and Accounting © 2015, © 2014 Taylor & Francis. It is relatively easy to write sustainable tourism policies, but much harder to implement them. This paper examines the implementation of the Tourism Authority of Thailand's award winning “7 Greens” sustainable tourism policy, announced in 2008, and piloted on the mature destination island of Koh Samui from 2012 onwards, as well as in three other areas. 7 Greens seeks to engage all stakeholders directly and indirectly involved in tourism to work collaboratively for the development of a more sustainable sector. The Tourism Authority feels the Samui pilot case has been successful, but the lead author, adopting a 360-degree survey method, found stakeholders were much more equivocal about the project. The study showed strong in-principle support, but little effective buy-in and even less willingness to take a leadership role. Stakeholders also identified a number of weaknesses in the policy that they felt limited its utility, including a lack of clear objectives, failure to define terms, lack of collaboration between government departments, conflicts between local and national politics, crony capitalism and short-termism, together with the failure to identify measurable metrics and to implement clear evaluation procedures. The paper puts forward several possible ways to improve future implementation programs. 2018-11-23T09:53:17Z 2018-11-23T09:53:17Z 2015-01-01 Article Journal of Sustainable Tourism. Vol.23, No.4 (2015), 497-516 10.1080/09669582.2014.978789 17477646 09669582 2-s2.0-84923608069 https://repository.li.mahidol.ac.th/handle/123456789/35687 Mahidol University SCOPUS https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84923608069&origin=inward |
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Business, Management and Accounting Kaewta Muangasame Bob McKercher The challenge of implementing sustainable tourism policy: a 360-degree assessment of Thailand's “7 Greens sustainable tourism policy” |
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© 2015, © 2014 Taylor & Francis. It is relatively easy to write sustainable tourism policies, but much harder to implement them. This paper examines the implementation of the Tourism Authority of Thailand's award winning “7 Greens” sustainable tourism policy, announced in 2008, and piloted on the mature destination island of Koh Samui from 2012 onwards, as well as in three other areas. 7 Greens seeks to engage all stakeholders directly and indirectly involved in tourism to work collaboratively for the development of a more sustainable sector. The Tourism Authority feels the Samui pilot case has been successful, but the lead author, adopting a 360-degree survey method, found stakeholders were much more equivocal about the project. The study showed strong in-principle support, but little effective buy-in and even less willingness to take a leadership role. Stakeholders also identified a number of weaknesses in the policy that they felt limited its utility, including a lack of clear objectives, failure to define terms, lack of collaboration between government departments, conflicts between local and national politics, crony capitalism and short-termism, together with the failure to identify measurable metrics and to implement clear evaluation procedures. The paper puts forward several possible ways to improve future implementation programs. |
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Mahidol University |
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Mahidol University Kaewta Muangasame Bob McKercher |
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Article |
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Kaewta Muangasame Bob McKercher |
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Kaewta Muangasame |
title |
The challenge of implementing sustainable tourism policy: a 360-degree assessment of Thailand's “7 Greens sustainable tourism policy” |
title_short |
The challenge of implementing sustainable tourism policy: a 360-degree assessment of Thailand's “7 Greens sustainable tourism policy” |
title_full |
The challenge of implementing sustainable tourism policy: a 360-degree assessment of Thailand's “7 Greens sustainable tourism policy” |
title_fullStr |
The challenge of implementing sustainable tourism policy: a 360-degree assessment of Thailand's “7 Greens sustainable tourism policy” |
title_full_unstemmed |
The challenge of implementing sustainable tourism policy: a 360-degree assessment of Thailand's “7 Greens sustainable tourism policy” |
title_sort |
challenge of implementing sustainable tourism policy: a 360-degree assessment of thailand's “7 greens sustainable tourism policy” |
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2018 |
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https://repository.li.mahidol.ac.th/handle/123456789/35687 |
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1763496948426342400 |