A study of delayed purchases of enabling products in the United States: The case of hearings aids

• Main Authors: George P. Moschis, Euehun Lee, Anil Mathur, Edward E. Rigdon, Choong Kwai Fatt
• Other Authors: Georgia State University
• Format: Article
• Published: 2018
• Subjects: Business, Management and Accounting; Economics, Econometrics and Finance
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/35689
• Institution: Mahidol University

© 2015 John Wiley & Sons Ltd. Although hearing loss afflicts millions of adults globally, most of them elderly, a relatively small percentage of them purchase hearing aids, and buyers regularly delay purchase for years. This study provides explanations for the likelihood and timing of the purc...